meet the artist
Victoria’s work sits at the intersection of fine art and celebration—where invitations are not just paper goods, but visual statements and modern heirlooms.
With a background in the wedding industry and the New York City fashion world, she approaches each project with a creative director's eye and an artist’s discipline. Victoria has her MFA in sculpture and installation work, bringing a multidimensional approach to her process.
Each invitation suite begins as an original watercolor painting, created by hand in her New York City studio. From there, it evolves into a layered paper experience—considered, tactile, and highly personal. Her work often draws from the natural world, a sensibility shaped by growing up in her family floral design business.
Based in New York City, Victoria works with clients nationwide, creating a seamless and collaborative experience from initial concept through final production.
working with victoria
Where is Victoria's studio based?
Victoria is based in New York City with a private Manhattan studio and works with clients throughout the United States. Her studio’s design process is thoughtfully managed remotely through consultations, digital proofs, and nationwide shipping.
What does she create?
Victoria creates semi-custom and bespoke wedding invitation suites, custom watercolor illustrations, day-of wedding stationery, personal stationery, and thoughtful paper goods. Each project brings together hand-painted artwork, refined typography, elevated paper, and intentional details to tell a cohesive visual story.
Who does Victoria work with?
Victoria works with couples and clients who value distinctive artwork, beautiful materials, and a personal, design-led stationery experience. Her studio is especially suited to celebrations with a romantic, editorial, floral, destination-inspired, or deeply personal point of view.
Can I work with a New York wedding invitation designer if my wedding is elsewhere?
Yes. Victoria Dolloff works with clients throughout the United States through a remote, collaborative design process. Consultations, design direction, digital proofs, and shipping are coordinated with care so clients can work with Victoria regardless of location.
Is every project fully custom?
Victoria offers both semi-custom collections and bespoke design. Semi-custom suites begin with an existing watercolor collection and allow for personalized wording and selected design details like watercolor monograms, while bespoke commissions are developed around your event, story, venue, and visual direction.
What is the difference between semi-custom and bespoke wedding invitations?
Semi-custom invitations offer a more streamlined path to a personal suite, beginning with an existing Victoria Dolloff watercolor collection and selected customization options. Personalization includes details like your wording, font, monogram, and ink selections.
Bespoke invitations are designed from the ground up, with original artwork and a visual direction created specifically for your celebration. Custom visual concepts may incorporate things like a wedding venue illustration, meaningful personalized symbolism, custom prints, destination-inspired elements, or a wedding crest.
Are watercolor wedding invitations appropriate for a formal or luxury wedding?
Yes. Watercolor wedding invitations can feel highly refined when paired with elevated paper, elegant typography, intentional white space, and a carefully considered suite format. The style can range from soft garden romance to tailored, editorial, coastal, destination, or classic formal—depending on the artwork and finishing details.
What should couples look for when choosing a watercolor wedding invitation designer?
Look for a designer whose work feels distinct, whose process is transparent, and whose portfolio reflects the kind of celebration you are planning. Consider the originality of the artwork, the designer’s visual point of view, the quality of paper and printing, the level of customization offered, and whether the process suits your timeline and budget.